Design Thinking for Strategy : Innovating Towards Competitive Advantage
ความนิยม :

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

วันที่เผยแพร่ : Jan 19, 2021
สำนักพิมพ์ : Cham : Springer. 2020
หมวดหมู่ : ทั่วไป
จำนวนหน้า : -
จำนวนที่ยังยืมได้ Only 1 more copies!
แชร์ข้อมูลไปยัง :

MARC Information

245 a : Title 
Design Thinking for Strategy : Innovating Towards Competitive Advantage 
100 a : Author 

ไม่มีความคิดเห็น

  1. ยังไม่มีความคิดเห็น